About Me

I've spent my career as a storyteller who helps people understand complicated things.

At Meta, I was the content designer behind the naming and launch of Facebook's Professional Mode (100M+ daily active users), turning dense legal and financial language into something people could actually follow. I then led teams of up to 10 content designers across Facebook's Creator Monetization, Feed, Notifications, and Reels products as well as our central Craft team.

I drove AI adoption for my team and streamlined my own administrative and management processes. I also wrote system prompts and response guidelines for the AI products we built for our users.
 
Before Meta, I spent a decade as an editor at Departures, Centurion, Food & Wine, and Travel + Leisure, and freelanced for Michelin, Bloomberg, and Luxe. Writing for this many publications taught me to quickly land the voice and tone that fits a brand.

It's all the same job. I meet people where they are, figure out what they need to know, and say it clearly. And I do this with a caring, global mindset, which I learned from teaching English in Italy, South Korea, and Costa Rica.

Oh, and I briefly worked for a major Hollywood actor (ask me about that in person), but my calling as a writer was simply too overpowering.